Williams Racing has appointed PUMA as its official partner in a new multi-year deal from the 2024 F1 season.
Williams Racing is pleased to announce a multi-year global partnership with sportswear giant PUMA, starting with the 2024 F1 season. As part of this exciting collaboration, PUMA will be the official partner of Williams Racing and will provide the official team his gear and driver his racing apparel, as well as replica his apparel and accessories.
As a global sports brand, PUMA has been at the forefront of sports innovation for 75 years and will provide Williams with a comprehensive teamwear service. PUMA has over 20 years of history in motorsport and is known for providing technical clothing that meets the highest FIA standard fire safety standards without compromising comfort. PUMA has continually redefined the boundaries of innovation.
With a proud history that includes 16 impressive FIA F1 World Championship titles, 114 race wins and 128 podiums, Williams Racing shares a common passion for motorsport and a vision to celebrate the future We will work with PUMA to PUMA’s partnership with Williams Racing marks an important milestone in its continued journey into the world of Formula 1. Together, the two companies aim to inspire a new generation of motorsport enthusiasts and present the perfect blend of performance and style.
Puma’s subsidiary stichd will also play an important role in this partnership. stichd leverages its worldwide rights to design, manufacture and sell a wide range of Williams Racing Replica He apparel and accessories for fans of all ages. With support from PUMA and Stitch, replica Williams Racing team gear, special edition team apparel and other Williams-inspired items will be distributed trackside at races around the world and in select PUMA stores, with Williams Racing further expands the brand’s global appeal and reach.
Johan Adamsson, Global Director of Sports Marketing and Sports Licensing, PUMA: “We are delighted to begin this new collaboration. It fits perfectly with PUMA and Williams Racing’s long-standing success story in Formula 1. ” and the prestigious hire by Williams Racing increases PUMA’s profile and accelerates its approach to becoming one of motorsport’s leading brands. We provide drivers and teams with the highest standards of racing equipment and teamwear, and in collaboration with our subsidiary stichd, we will offer replicas and fanwear to avid Williams racing fans, consumers and motorsport enthusiasts from 2024. I will continue to do so. ”
Paul Asensio, Chief Revenue Officer, Williams Racing: “Williams Racing is proud to have PUMA as an official partner. PUMA’s commitment to excellence and performance in motorsport is in line with our team’s values. We look forward to bringing the thrill of F1 to fans around the world through exciting new clothing and accessories in 2024 and beyond.”
[Note: Story corresponds to press release]
