McLaren Racing has extended its partnership with Google in F1 as well as Extreme E ahead of the start of the new season.
McLaren Racing today announced the expansion of its partnership with Google, continuing to be the Official Principal Partner of the McLaren F1 Team and Official Partner of the NEOM McLaren Extreme E Team.
This partnership will continue to provide McLaren Racing with the best of Google’s products and technology. McLaren will be using 5G-enabled Android devices and Chrome browsers across its operations, both on the track and in the McLaren Technology Center, to enable teams to work more efficiently and improve performance.
Last season, McLaren achieved a world record pit stop time of 1.8 seconds at the Qatar Grand Prix. This milestone was achieved with the support of his Android smartphone, tablet, and smartwatch by his trackside pit crew. Now you can quickly analyze training videos and securely share your feedback with your team to improve pit stop performance and save time.
This expansion increases the presence of Google Pixel. In addition, McLaren Racing will leverage Google Cloud’s AI technology to visualize race data and provide insights such as radio sentiment to the entire team. The teams will also work together to use AI to make processes more efficient and optimize resources, continuing the partnership’s focus on innovation to gain competitive advantage.
Google Chrome, Android and Pixel branding will be featured on the McLaren MCL38, pit crew overalls, team kit and the driving overalls of McLaren F1 drivers Lando Norris and Oscar Piastri. Google Pixel branding will continue to appear on the Extreme E race car and the racing suits of Extreme E drivers Christina Gutierrez and Matthias Ekström. For more information, visit the McLaren F1 demo area at Google’s Android booth at Mobile World Congress February 26-29, 2024.
Matt Dennington, Executive Director of Partnerships and Accelerators at McLaren Racing, said: “We are delighted to be expanding our partnership with one of the world’s most iconic brands ahead of the 2024 Formula 1 season.” said. The entire team “continues to benefit from Google’s products and remains focused on high performance.”
Nick Drake, vice president of global marketing at Google, said: “At McLaren, we value innovation, performance, and inclusion, and those values are deeply ingrained at Google. By integrating seamlessly into all teams in the office and pit lane, we believe these tools will help McLaren improve performance and help us come out on top. ‘s performance has reached a new level.”
Here Andrea Stella talks about the challenges faced by McLaren and its development program
Andrea Stella talks about McLaren’s goals for 2024
Here is a link to the F1 Discord channel. Sign in to interact
[Note: Story corresponds to press release]
