Williams Racing will certainly have the famous Duracell Bunny inscribed on its F1 cars and trucks for this weekend break’s Monaco GP in a minor livery adjustment.
The renowned Duracell Bunny will certainly make its Formula 1 launching this weekend break as it signs up with Williams Racing for theMonaco Grand Prix The instantly-recognisable pink bunny will certainly be seen clinging to the group’s FW46 automobile as it races around the historical roads of Monte Carlo through Alex Albon and Logan Sargeant.
It will certainly feature as component of a magnificent one-off livery improvement for among one of the most prominent occasions on the Formula 1 schedule. The attractive style is an unique cooperation in between Williams Racing and companion Duracell to display the globe-famous battery brand name’s newest technology in battery power, Duracell Optimum.
And it is timed to sustain the roll-out of a brand-new television commercial project including the Bunny which reveals Duracell opening the following degree of power to match the high efficiency of the Williams Racing group and will certainly be broadcast in 15 nations throughout Europe and South America.
The unique Monaco livery improvement is the current in a collection of innovative collaboration activations from Williams Racing, consisting of the multi-award-winning Gulf x Williams Fan Livery Campaign which saw followers select the ‘Bolder than Bold’ livery utilized at 3 Grands Prix in 2023, and the just recently released Lap of Legends task with Michelob ULTRA which makes use of AI modern technology for the globe’s very first Real vs Virtual F1 race.
Duracell signed up with Williams Racing as a companion in 2022, joining 2 brand names driven by efficiency and innovative modern technology. James Bower, Commercial Director: “Williams Racing is excited to be giving the Duracell Bunny his first taste of Formula 1 in Monaco, uniting an iconic symbol with an iconic racetrack. Seeing him speed through the famous tunnel and around Casino Square on the FW46 will be truly memorable and we look forward to racing with the power and energy that Duracell Optimum represents. We are always looking to bring innovation to our partnerships and this special Monaco design is a perfect example of that.”
Daniel Sierra, Marketing Vice President, Duracell: “We’re thrilled to collaborate with Williams Racing for this special occasion at the Monaco Grand Prix. As a brand known for powering everyday life with cutting-edge technology, we are excited to bring our next level of power to the world of Formula 1 and beyond, showcasing the enduring spirit of our Duracell Bunny on the streets of Monaco, and the extraordinary power of Duracell Optimum – a battery so powerful it’s used by a Formula 1 team.”
[Note: The story is as per press release]
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