Visa Cash App RB shares unique radiance livery for F1 Las Vegas GP, as Aston Martin introduce collaboration with Glenfiddich.
Visa Cash App RB–
For the Las Vegas Grand Prix, Visa Cash App RB reveals a shimmering one-off, glitter-inspired livery that brings glamour and prestige right to the racetrack this weekend break. Inspired by the Cash App Visa Glitter Card, funneling its sensational blue and eco-friendly slope and radiance overlay, the livery symbolizes the gleam of Las Vegas’ renowned intense lights and dynamic night life.
Launched previously this year in collaboration with Emmy- winning starlet, music musician and television host, Keke Palmer, the Cash App Visa Glitter Card was motivated by the concept of “Glitter Fever”– a cheerful sensation you simply can not tremble with adverse effects consisting of extreme self-expression that is transmittable and obvious.
The group will certainly be taking the livery past the racetrack, with the glowing layout clothing their garage, whilst the entire group, consisting of chauffeurs Yuki Tsunoda and Liam Lawson, will certainly be putting on custom auto racing fits and group set throughout the weekend break. Fans will certainly likewise have the ability to obtain a peek of the livery prior to it strikes the track at Topgolf Las Vegas, where it will certainly get on screen on the driving variety throughout the weekend break.
Earlier today, Visa Cash App RB debuted the Glitter Card- motivated livery by launching a social-forward brief movie. Starring Kevin Dillon and Jerry Ferrara, recognized for their renowned functions in the hit HBO television collection Entourage, and star Travis Bennett, best recognized for FX’s DAVE, the movie is established on a drive via the desert from Los Angeles toLas Vegas It gives birth to all elements of Cash App’s activations throughout the weekend break– from the Glitter Card livery to the Topgolf requisition– while admiring the magic of Las Vegas.
Peter Bayer, CHIEF EXECUTIVE OFFICER, Visa Cash App RB claimed: “It wouldn’t be Las Vegas without a touch of glitter, and as the home of glitz, it only felt right to bring this livery to the Las Vegas race. It holds a special place in the team’s history as it’s where we launched VCARB earlier this year. Since then, creative collaboration with our partners has led to outstanding liveries beyond the norm, allowing us to disrupt the way we do things in Formula One, as we’ve seen in Miami and Singapore. I look forward to seeing the VCARB01 shimmering under the lights on track.”
Catherine Ferdon CMO, Cash App claimed: “With our co-title sponsorship of VCARB, we aim to bring the magic of Formula 1 to more people and make the sport more accessible. This digital-first livery reveal, inspired by our own Cash App Glitter Card, is another example of Cash App’s differentiated approach to connecting with customers. We look to bridge the gap between diverse audiences, open pathways to fans and connect people through experiences that are unlike anything else out there.”
Here’s livery launch: https://x.com/visacashapprb/status/1859295929922355603
https://x.com/visacashapprb/status/1859299631177531425
Aston Martin–
The Aston Martin Aramco Formula One Team today introduced a special multi-year collaboration with Glenfiddich, the globe’s most granted solitary malt Scotch whisky, combining 2 classic brand names renowned for their heritage, development and ruthless quest of quality. The collaboration goes for the Las Vegas Grand Prix today, where Aston Martin Aramco Formula One Team and Glenfiddich will certainly salute to this brand-new partnership that commemorates proficiency and layout.
This collaboration will certainly see Aston Martin Aramco and Glenfiddich create their following phase of enduring success with each other. By sharing knowledge in layout, development and workmanship, the collaboration will certainly involve much more worldwide F1 followers via outstanding experiences and tales. Together they intend to produce a heritage that goes beyond markets, establishing a brand-new criterion for mixing enthusiasm, accuracy and top quality for those that value the trip as long as the location.
To honour this historical collaboration, Glenfiddich has actually discovered its archives to uncover an uncommon barrel from 1959, commemorating Aston Martin’s launching inFormula One Embodying the workmanship of Glenfiddich Malt Masters throughout generations, this unique expression is made from an outstanding sherry barrel recognized for its abundant strength– a splendid offering that mixes the enthusiasm, development, proficiency and top quality of 2 classic symbols.
The 1950s were a specifying years for Glenfiddich; it was a critical time in forming the future of solitary malt Scotch whisky. Casked by Gordon Grant, the 3rd Malt Master, this whisky is a crucial component of Glenfiddich’s heritage. At a time when solitary malts were practically non-existent [beyond Scotland], this barrel assisted prepare for the classification’s surge. Similarly, Aston Martin started its change right into a worldwide icon of deluxe, development and efficiency, and led the way for the group’s initial venture right into Formula 1 in 1959. Both Glenfiddich and Aston Martin Aramco remain to press borders today.
This special Glenfiddich 1959 fluid will certainly be bottled right into a celebratory solitary container to commemorate the launch of the collaboration and will certainly be revealed as component of this cooperation, noting a brand-new phase in the art of whisky and motorsport quality. With this multi-year collaboration, Aston Martin Aramco and Glenfiddich welcome lovers around the world to involve with 2 renowned brand names in vibrant brand-new means.
Starting in 2025, this unique partnership will certainly redefine outstanding experiences, developing unforgettable minutes that get to much past the racetrack. The Glenfiddich variety has actually gotten even more honors because 2000 than any type of various other solitary malt Scotch whisky in 2 of the globe’s most distinguished competitors, the International Wine & & Spirit Competition and theInternational Spirits Challenge
Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, claimed: “At the Aston Martin Aramco Formula One Team, we continuously push boundaries to set new standards, and Glenfiddich embodies that same spirit of perfection and innovation. The Las Vegas Grand Prix is the perfect stage to debut our partnership, and we’re excited to offer fans an unforgettable experience that transcends the racetrack and whisky world alike.”
Søren Hagh, CHIEF EXECUTIVE OFFICER, William Grant &Sons, claimed:“This partnership between Glenfiddich and the Aston Martin Aramco Formula One Team is rooted in a shared passion for excellence and innovation. Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership. Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery.”
Brian Kinsman, Malt Master,Glenfiddich claimed: “The synergy between Glenfiddich and the Aston Martin Aramco Formula One Team allows us to innovate in exciting ways. This rare 1959 bottling captures our shared commitment to excellence and passion, with each detail refined to reflect Glenfiddich’s signature intensity balanced with Aston Martin’s bold spirit.”
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