Mercedes has actually introduced adidas as its brand-new garments companion in a multi-year deal from F1 2025, changing Tommy Hilfiger.
Today, adidas reveals a multi-year collaboration with the Mercedes- AMG PETRONAS F1 Team, which unifies 2 symbols in among the globe’s fastest expanding sporting activities. The cooperation stands for a substantial minute in adidas’ background as it goes into the peak of motorsport: Formula 1. Built on a common dedication to efficiency and quality, the collaboration leverages adidas’ 75-years of experience working with professional athletes on top of their game to sustain the Mercedes- AMG PETRONAS F1 Team in driving success.
Throughout the 2025 period and past, adidas and the Mercedes- AMG PETRONAS F1 Team will certainly produce a full series of garments, shoes and devices for the whole group and its fanbase. The collaboration will certainly damage brand-new ground in a sport where nanoseconds make the distinction. The specifically made group set will certainly be constructed for the private requirements of each participant’s function and provided to followers also. The collaboration will certainly likewise consist of garments, shoes and devices produced and made particularly for advocates of the group and its vehicle drivers. Several limited-edition declines are likewise intended throughout the year.
Bj ørn Gulden, CHIEF EXECUTIVE OFFICER of adidas, stated: “We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and to win together.”
Toto Wolff, Co- proprietor, chief executive officer and Team Principal of the Mercedes- AMG PETRONAS F1 Team stated: “Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships.”
Richard Sanders, Chief Commercial Officer of the Mercedes- AMG PETRONAS F1 Team, included: “Performance goes to the heart of whatever we do. The core of our partnership with adidas is rooted because idea. They are a legendary brand name that has actually attained record-breaking success in numerous various other sporting activities. To bring them right into F1 as component of our group is consequently not just a terrific honour, yet likewise exceptionally interesting. We anticipate functioning with them on changing what teamwear implies to chase after every nanosecond of efficiency on and off the track.
“Our shared value of innovation will also be focused on bringing a refreshed energy to our wider fanwear ranges. F1 is riding a cultural wave at present, and we will build on this to provide apparel, footwear, and accessories that appeal to our loyal fanbase whilst engaging new audiences that continue to discover our sport and our team.”
The adidas x Mercedes- AMG PETRONAS F1 Team garments array will certainly be revealed following month, as all eyes transform in the direction of the 2025 Formula 1 period and will certainly be offered to acquirefrom adidas com/motorsports, mercedesamgf1.com, and an around the world series of adidas wholesale accounts.
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[The story is as per press release]
