McLaren has unveiled a slightly revised livery for the F1 Las Vegas GP, improving the Jack Daniel’s branding on the car.
McLaren Racing will enhance its Jack Daniel’s branding on its MCL60 race car at the 2023 Las Vegas Grand Prix. Jack Daniel’s is an official partner of the McLaren F1 Team and will be running the ‘Make it Count’ campaign throughout the race week.
The campaign includes live performances from McLaren F1 drivers Lando Norris and Oscar Piastri, American music artist Metro Boomin, digital content embedded in the team, and content across all McLaren touchpoints. to strengthen Jack Daniel’s branding.
A unique collage featuring the Jack Daniel’s logo will be displayed on the rear sidepods and rear engine cover of both MCL60s throughout the Las Vegas Grand Prix weekend.
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[Note: Story corresponds to press release]
