McLaren Racing has announced that it will join Monster Energy as an Official Partner from the 2024 Formula 1 season in a multi-year agreement.
McLaren Racing today announced that Monster Energy, the world’s leading energy drink brand with deep roots in motorsport, will join the McLaren F1 Team as an official partner from the 2024 season onwards.
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A multi-year partnership sees Monster Energy embark on a new chapter in racing with McLaren, continuing its journey in motorsport sponsorship. Known for elevating the fan experience, Monster Energy will collaborate with McLaren to create exciting activations and original content.
Starting with the 2024 F1 season, Monster Energy will be featured on the helmets, racing suits, caps and water bottles of McLaren F1 Team drivers Lando Norris and Oscar Piastri.
Zac Brown, CEO of McLaren Racing, said: “We are thrilled to be working with the iconic Monster Energy brand starting next season.”Monster is focused on celebrating athletes through bold ideas and creating great work. content. That’s why we can’t wait to experiment with ideas and find new ways to engage and entertain our fans. ”
Rodney Sachs, Chairman and Co-CEO of Monster Energy Company, said“Monster Energy is proud to begin a new chapter in our Formula 1 journey with McLaren Racing.” said. Monsters are focused on strengthening. We deliver fan experiences and partner with world-class teams and their elite drivers to share their passion with F1 audiences around the world. We have a very exciting program planned with Lando and Oscar and we look forward to racing together from 2024. ”
[Note: Story corresponds to press release]
