Read: Keith Prowse and the reinvention of tennis hospitality experiences

Keith Prowse and the reinvention of tennis VIP hospitality experiences

Tennis fans may have once thought that hospitality was only for the wealthy and elegant, but innovations introduced by market leader Keith Prowse have expanded the category to include individuals. It’s now more accessible to suit a variety of budgets and needs.

According to experience expert Keith Prowse, their service is all about “creating a truly memorable day.” Keith Prowse Offering was first appointed as Wimbledon’s official hospitality provider over 40 years ago, helping businesses spend time with colleagues, customers and potential partners in a personal setting. Since then, the service has evolved greatly through individual and friend promotions, so families can always look forward to a full dinner accompanied by an official premium His Ticket experience.

Hospitality has come a long way with the introduction of treehouses to Wimbledon’s guest offerings. Our industry-leading premium casual experience, combining a casual and relaxed atmosphere with exceptional food, design and service, continues.

Guests gather in a playful and relaxed atmosphere and enjoy an immersive experience in open spaces. The Tree House is definitely a foodie wonderland, expertly supported by small plates by his two Michelin star chef Tom Sellers and a range of innovative cocktails.

Keith Prowse’s journey doesn’t stop at Wimbledon. Not wanting to rest on their laurels after being appointed Official Hospitality Partner of Wimbledon in 2019, the company has been appointed by LTA as the Official Hospitality Provider of the Queen’s Club Championship, currently known as the Cinch Championship, and is pleased to announce that Rothsea – Also selected for International Eastbourne. .

Guests of London’s legendary Queen’s Club enjoy hospitality in the clubhouse itself, soaking up class, tradition and elegance, from formal lunches to watching tennis on the Royal Balcony, or enjoying the stunning South Pavilion Experience Enjoy an innovative and award-winning experience. Features include a five-course tasting menu from the terrace just meters from the practice area.

Keith Prowse, who added Eastbourne to its events portfolio just two years ago, becoming the sole hospitality provider for the 2023 combined ATP/WTA event, will be offering a brunch buffet and drinks to-go for the duration. is giving new life to this historic fan-favorite event. game.

What does this say about hospitality in tennis?

It’s clear that Keith Prowse has put innovation at the heart of what he does and is committed to remaining a market leader. Our successful attempt to keep up with changing trends is evident in our award-winning venues and experiences that keep our guests coming back time and time again.

When you book in 2024, you’ll enjoy an exceptionally well-designed experience that combines modern fine dining, great reserved seating, and affordable options that appeal to businesses, sports fans, and families alike. Enjoyment is guaranteed.

But don’t wait. The hugely popular Wimbledon and Queen’s Club Championships experience is already selling fast – Wimbledon 2024 is now an astonishing 75% sold out – while Eastbourne fans can now register their interest , you can receive a notification as soon as the Promotion starts. The period begins.

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