Italian tennis player and member of the Davis Cup winning team Yannick Skinner has explained his love for the sport and has been named a ‘Friend of Formula 1’.
As part of a new marketing strategy, Liberty Media has named Italian tennis player Skinner, a member of the Davis Cup winning team, a “Friend of F1”. In this role, he will attend selected Grands Prix and support and promote the sport through his fan engagement.
The idea is to promote tennis as well as F1. That’s because both sports are gaining a broader, younger audience these days. “I’m Italian, so F1 is in my blood, so I’m excited to be working with not only the best brand in motorsport, but also the best sports platform in the world,” Skinner said. said.
“I’m honored to have this opportunity and I’m really excited to be a friend of F1.” In short, I love cars, motorsport, and the thrill of racing and competition. One of the main reasons I love his F1 is that I feel there is a lot of synergy between tennis and racing, whether you’re watching it, riding in a kart with friends, or racing in a simulator. Because it is.
“I feel like in both sports it’s all about the 1% and it’s the little things that make the big difference.” How teams can improve their cars, how drivers can improve performance and I think it will be very interesting to see if you can maximize your skills and achieve your goals. Beat your competitors in milliseconds. It’s interesting to see them compete and perform at the highest level week in and week out under extreme pressure. ”
He elaborated on what Skinner wanted to do, saying, “I want to help showcase the great things that racing has to offer, and F1 is the perfect partner for that.” It’s different and it’s unique. Both are in a very competitive environment and I think this partnership will unlock a lot of synergies between both. ”
At the same time, F1 boss Stefano Domenicali welcomed Skinner as the first target of the new strategy. “Yannik is one of the most talented and exciting young athletes in the world at the moment, so I’m delighted that he will be the subject of a new strategy.” Friend of F1.
“As we continue to grow and attract new and diverse fans, it is important that we collaborate with those outside of sports to attract new audiences.” With this exciting opportunity, we leverages Yannik’s incredible platform to bring the worlds of F1 and tennis together. ”
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