Ferrari has named Celsius as its energy drinks partner in a multi-year deal from F1 2024, as it also reveals its driver overalls.
Amid the likes of Monster Energy and Red Bull, Ferrari has named Celsius as its energy drinks partner from 2024 F1 season onward in a multi-year deal. The American company has products designed to keep the takers fit rather than just being a tasty beverage.
The company associated with Ferrari in three of the American races last year, but now have forged a larger deal for a global presence. Usually, the Italian manufacturer doesn’t opt for such partnerships since its last one with TNT that ended in 2014, they have for this one.
The deal comes at a time when Lewis Hamilton is set to arrive in 2025, without the support from Monster Energy with whom both his and Mercedes’ deal ended in 2023. The company subsequently made a switch to McLaren from 2024 F1 season onward.
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