Formula 1 and LEGO Group have sign up with hands for the last to prepare F1- influenced products as the sport attempts to get to a larger market.
Two of the globe’s most acknowledged brand names, Formula 1 and LEGO Group have actually revealed an amazing brand-new collaboration that will certainly see the launch of F1- influenced LEGO products for contractors ofall ages The variety will certainly consist of LEGO DUPLO collections for pre-school kids together with block collections for both kids and grown-up contractors.
Launching in 2025, the globe of Formula 1 will certainly come active in LEGO block kind with an amazing brand-new item variety that will certainly include the Formula 1 groups, along with interesting material for followers and households throughout LEGO’s electronic systems and a solid existence at Formula 1 occasions with enjoyable Fan Zone activations throughout the period.
Activity to been available in 2025 will certainly likewise consist of a concentrate on bringing followers better to the globe of advancement, innovation and design with the enjoyable of LEGO structure, with in-person tasks at races, and products that commemorate the sport’s design and technological heritage.
Founded in 1932, the LEGO Group is just one of the globe’s leading makers of play products and the famous LEGO block has actually been made use of by kids and contractors of all ages to reimagine globes for greater than 90 years. In current years, Formula 1 has actually seen a massive rise in development with more youthful followers and information reveals that greater than 4 million kids aged 8-12 currently proactively comply with the sport throughout the EU and United States, while 54% of fans on TikTok and 40% on Instagram are currently under 25 years of ages.
Full information, consisting of the day of the item launch will certainly be revealed eventually. Emily Prazer, Chief Commercial Officer of Formula 1, claimed: “The LEGO block has actually fired up a stimulate of imagination and enthusiasm for structure in countless kids and grownups around the world.
“Through this partnership, fans will be able to recreate and reimagine the world of Formula 1, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1 to the LEGO Group’s passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.”
Julia Goldin, Chief Product & & Marketing Officer of the LEGO Group, claimed: “At the LEGO Group, we have a pleased background of having actually recreated numerous F1 automobiles in LEGO block kind in the past, and our team believe this brand-new collaboration, with LEGO play and structure, will certainly assist bring the phenomenon of this sport also better to all followers.
“It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO creativity and imagination further enhance the thrill of F1. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track.”
Here’s video clip: https://x.com/F1Media/status/1836393679541416073
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[Note: The story is as per press release]
