Aston Martin inks brand-new offer with PUMA for 2025 period, as it releases motion simulator in organization with F1 Authentics and Memento Exclusives.
Puma–
The Aston Martin Aramco Formula One Team today revealed a lasting collaboration with worldwide sports apparel symbol PUMA, concentrated on high-performance. Renowned for its cutting-edge sports and way of living efficiency wear, PUMA signs up with Aston Martin Aramco as the Official Sportswear, Athleisure, and Technical Gear Partner, noting the begin of an interesting brand-new phase for both brand names in the 2025 Formula One period.
The collaboration will certainly be main to Aston Martin Aramco Formula One Team’s vision of supplying first-rate efficiency on and off the track, gearing up vehicle drivers and the group with high-performance racewear and shoes created for peak capability.
PUMA has actually created sporting activities background for greater than 75 years, producing famous minutes with the globe’s best professional athletes consisting of Usain Bolt, Pel é, Yaroslava Mahuchikh andArmand “Mondo” Duplantis Speed is PUMA’s superpower, and the firm has actually created efficiency equipment in motorsport given that the 1980s, equipping numerous Formula 1 World Champion groups and vehicle drivers ever since.
The firm’s one-of-a-kind mix of sporting activities and society, that includes collaborating with a few of one of the most significant musicians such as Dua Lipa and Rihanna, can additionally be seen in PUMA’s motorsport-inspired collections produced with A$ AP Rocky.
PUMA will certainly sustain Aston Martin Aramco in bringing “the heat to the street” by merging innovative layout with street-ready design. Exclusive partnership pills will certainly include limited-edition fanwear and trend-forward collections, welcoming fans to submerse themselves in the activity when it releases worldwide in the 2025 period. PUMA auto branding will certainly debut on the AMR25 when it is launched in advance of the 2025 F1 period.
Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, stated: “We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed, and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with our team, and we are excited to see how this collaboration comes to life in 2025.”
Arne Freundt, CHIEF EXECUTIVE OFFICER of PUMA, stated: “Partnering with the Aston Martin Aramco Formula One Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high-performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”
Here’s video clip launch: https://x.com/AstonMartinF1/status/1856381907484688411
Simulator–
The Aston Martin Aramco Formula One Team is bringing its fans closer than ever before to the experience of ending up being an F1 vehicle driver, with the launch of new motion simulators. Motion simulators are produced by a specialist group at Memento Exclusives– the souvenirs expert based in Motorsport Valley making use of the exact same procedures as F1 groups, to provide an unique auto racing experience.
Designed to recreate the popular race cars and trucks seen on the track, Aston Martin Aramco’s Motion Simulators brag modern systems which intend to involve the racer, supplying them the possibility to experience every weave about famous auto racing circuits. Aston Martin Aramco and Memento Exclusives have actually made simulators offered to the general public in famous auto racing eco-friendly previously, yet including motion to the simulation experience is readied to take sim competing to brand-new elevations.
Each motion simulator has actually been created in collaboration with the race group at Silverstone, and includes haptic actuators, a front pivot setup and haptic roar comments. This innovation supplies players and racers real credibility, with the motion of a genuine F1 auto precisely imitated from the minute they delve into the cabin.
Matt Chapman, Head of Licensing and Merchandise, Aston Martin Aramco Formula One Team, stated: “This is a really exciting collaboration with our partner Memento Exclusives, bringing the world of Formula One to life for sim racers, collectors and our fans alike. The look and feel of the motion simulator makes it an immersive experience and the addition of movement builds upon the previous simulators we have collaborated on together.”
Barry Gough, CHIEF EXECUTIVE OFFICER & & Founder of Memento Exclusives, stated: “We are pleased to introduce the following stage in our collaboration with Aston Martin Aramco; these motion simulators take sim competing to the following degree, giving players and racers with the closest experience to competing a real F1 auto.
“This launch, commemorating Fernando Alonso’s 400th Grand Prix and recognising Lance Stroll’s history with simulators, is a testament to this partnership and the technological advancements here at Memento Exclusives, offering new ways for fans to own the moment.”
Aston Martin Motion Simulators are just offered in restricted numbers and by means of f1authentics.com or Memento Exclusives’ personal sale solution.
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[Note: The story is as per press release]
