F1 shares favorable stats and numbers from 2024 period, when it come to race attendance, social media, television viewership and more.
The 2024 period was record braking with 24 races, expanding target markets all over the world and a lot of brand-new offers authorized and revivals introduced.
Race Attendance–
Attendance by followers at occasions established brand-new documents, with a bulk of Grands Prix inviting more than 300,000 followers throughout a race weekend break.
- Season attendance document: 6.5 m period guests (vs. 6m in 2024).
- 17 sold-out occasions.
- 10 brand-new attendance documents.
- 4 race weekend breaks with various other 400k guests– Australia (452,000), Great Britain (480,000), United States GENERAL PRACTITIONER (approx 430,000), Mexico (404,000).
- 11 race weekend breaks with over 300k guests– consisting of Canada, Austria, Hungary, Belgium, Netherlands, Monza, Las Vegas.
Social and Digital–
Formula 1 followers are involving with the sport in brand-new and differed means, as brief and lengthy kind protection gets to expanding target markets throughout all our social media systems.
- Social media following has actually currently gotten to 96m (+36% YoY and up from 18.7 m in 2018– YouTube +16%; TikTok +23%; Instagram +25%; Facebook +7%; X +9%.
- Less than a year given that launch, we have more than 7m clients to our F1 WhatsApp network.
- F1 App one-of-a-kind customers +52% YoY.
TELEVISION Viewership–
More individuals are enjoying Formula 1 than in the past, checking out behaviors are altering so the relevance of checking out on various other systems, highlights and social media involvement is really essential together with standard straight television.
- New documents throughout both development and heritage markets– Miami Grand Prix one of the most enjoyed race in United States background, 3.1 m; Chinese general practitioner viewership in China 14.8 m up +50% vs. last version in 2019; Canadian GENERAL PRACTITIONER was one of the most checked out race ever before in Canada 17.4 m; British GENERAL PRACTITIONER was one of the most checked out European race ever before in UK with 22.4 m.
- The sport remains to broaden its worldwide impact with significant development in markets like Canada, Australia, China, and the Middle East.
F1 Sprint–
The Sprint in 2024, running an upgraded layout, involved with followers both in your home enjoying on television and droveincreased attendance on Fridays at track.The layout and the Sprint itself currently delight in substantial assistance amongst F1 followers.
- television viewership on Sprint weekend breaks gets on typical 10% above non-Sprint weekend breaks, with sprint sessions continually producing greater viewership than Free Practice– The Miami Sprint race drew in nearly 1m real-time visitors on ESPN, making it the biggest ever before United States target market for a Sprint given that the layout was presented in 2021.
- Sprint favorably influencing attendance too, with Friday attendance enhanced by approximately +30%.
- 75% of followers concur sprints must remain in the F1 schedule; 80% favor the brand-new layout.
Growth and Demographic Trends —
Our worldwide fanbase remains to expand and is ending up being more youthful and more varied.
- Formula 1 has a worldwide fanbase of 750 million and is the globe’s most prominent yearly showing off collection.
- 42% of the overall follower base is under 35 years of ages.
- 41% is women vs 37% in 2018.
- 16-24-year-old femalesis the fastest expanding age field.
- The sport remains to see development of passion in the United States (+3 pp vs 2023) along with in more standard markets (UK +2 pp, Germany +4 pp).
Partnerships–
2024 has actually been a year of substantial energy for our service, with brand-new offers being introduced and a number of huge and essential revivals. Only a couple of years ago F1 had 4 worldwide companions and currently we have 10 and have actually constructed out authorities and local collaborations together with worldwide.
New Partners:
- LVMH as a Global Partner in 2025 in a 10-year offer (will certainly consist of Moet, Tag Heuer and Louis Vuitton).
- Lenovo raised from Official Partner to Global Partner start in January 2025.
- Santander introduced as Official Retail Banking Partner of Formula 1 from 2025.
- KitKat introduced as Official Chocolate Bar of Formula 1.
- McDonald’s introduced as a Regional Partner of Formula 1 in Latin America.
- Globant introduced as Official Partner of Formula 1.
- Las Vegas Convention and Visitors Authority introduced as Official Partner of Formula 1.
- Major licensing deals introduced with the LEGO Group and Mattel.
Renewals:
- DHL restored as a Global Partner of Formula 1 in a multi-year expansion.
- AMEX raised from local companion to Official Partner of Formula 1.
- Alpine Hearing Protection restored in multi-year licensing collaboration.
- DO& amp; carbon monoxide restored as Official Supplier of F1 Paddock Club.
- Licensing collaboration with PACSUN expanded in multi-year offer.
F1 Academy Partners:
- Tommy Hilfiger, Charlotte Tilbury, PUMA, American Express, Red Bull andPirelli introduced as Official Partners of F1 ACADEMY.
- Aramco introduced as Official Supplier of F1 ACADEMY.
- QVC and Away enroller Wild Card entrances.
Race Renewals–
In 2024 we have actually protected long-lasting expansions with severalraces, with a big percentage of the schedule currently got right into the 2030s.
- Chinese Grand Prix restored for 5 more years up until 2030.
- Italian Grand Prix restored for 6 more years up until 2031.
- Monaco Grand Prix restored for 6 more years up until 2031.
- British Grand Prix restored in ten-year arrangement up until 2034.
- Japanese Grand Prix restored for 5 years up until 2029.
- Dutch Grand Prix restored for a more year to 2026.
- Madrid to sign up with the schedule from 2026 in ten years offer.
United States–
We remain to see solid development and energy in the United States market sustained by the 3 one-of-a-kind races in the United States.
- 45 million followers in the United States.
- 1 in 2 began adhering to the sport in the last 5 years.
- Miami GENERAL PRACTITIONER was one of the most checked out race ever before in the United States with 3.1 million on ESPN.
- Grands Prix at Monaco, Canada, Silverstone, Monza, Qatar, Adu Dhabi were one of the most checked out version of the races ever before in the United States.
- Largest market for YouTube viewership and social media fans– social media fans are up in United States +445% vs 2018.
- F1TV registrations up 14% YoY.
- Average television viewership in United States on ESPN has actually increased given that 2018.
Las Vegas Grand Prix Statistics–
The 2nd year of the Las Vegas Grand Prix showed its worldwide charm, getting to significant target market throughout all systems.
- Sell- out group of 306,000.
- Social media reach of 3.9 bn (+4% vs 2023).
- 3 M overall points out (+10% vs 2023).
- 390m video clip sights on F1 and LVGP networks (+30% vs 2023).
- 81m communications with F1 web content (+47% vs 2023).
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[The story is as per press release]
