Red Bull’s AlphaTauri clothing brand has teamed up with the FIA to become its new clothing partner for the 2024 season.
As part of this important three-year partnership, AlphaTauri will provide clothing and accessories for all FIA personnel, redefining how style and comfort are linked to the world of motorsport . AlphaTauri will also become an official partner of the prestigious FIA awards ceremony. This strategic collaboration brings together his two organizations deeply committed to innovation.
FIA President Mohammed Ben Sulayem shared his thoughts on the partnership, saying: “The FIA has always been a pioneer in leveraging technology and innovation to improve the world of motorsport.” We ensure the safety and success of motorsport events around the world. This partnership with AlphaTauri allows us to bring comfort and style to our FIA clothing range. AlphaTauri’s innovative approach and commitment to fashion make it the perfect partner. ”
Ahmed Merkan, CEO of AlphaTauri, said: “Becoming the FIA’s Official Apparel Partner continues to demonstrate for AlphaTauri how innovation and technology can be seamlessly integrated into fashion. It’s a great opportunity.” This partnership is important. In one step, we are proud to offer FIA officials products that reflect not only our commitment to style, but also our commitment to improving comfort through design. ”
The partnership between FIA and AlphaTauri represents the fusion of automotive technology, haute couture and the pursuit of excellence. Transforming the way FIA officials carry out their jobs, while also enabling them to maintain a distinctive and stylish presence.
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[Note: Story corresponds to press release]
